Men’s Jewellery: A Market Awakening
Once a symbol of status and lineage, men’s jewellery is undergoing a quiet revolution—one rooted not in power but in personal expression. At this year’s GemGenève, the Designers’ Village shines a spotlight on this evolution, showcasing creators like Shavarsh Hakobian, Arman Suciyan, and Lucas Hage, whose work challenges outdated binaries and invites men to wear jewellery on their own terms. From brooches worn on hoodies to rings sculpted from unexpected materials, the pieces reflect a growing appetite for freedom, flair, and individuality.
“The emergence of jewellery for men is due to changes in how they themselves see jewellery,” notes co-founder Ronny Totah, pointing to a generation that sees adornment not as extravagance but as identity. Whether steeped in tradition or defiantly contemporary, the jewellery on display is designed to say something—not about status, but about self.
Education, Ethics and the Emerging Professional
One of GemGenève’s proudest achievements is its commitment to education and generational transfer of knowledge. The Métiers d’Art space and student-led showcases make space for dialogue between master craftsmen and young creators.
Meanwhile, the spotlight on traceability and ethics – as seen in Muzo Emerald Colombia’s vertically integrated mine-to-market model – presents an actionable roadmap for those eager to align with global sustainability benchmarks. Muzo’s blockchain-like tracking system and ISO 9001 certification redefine what it means to market a “responsibly sourced” stone.
What Indian Industry Stakeholders Should Watch Closely
· – With a clear rise in designer focus, Indian brands can explore new masculine forms using traditional Indian craftsmanship.
· – Exhibitions like Art Deco and the Faerber Collection reinforce that history sells – particularly when supported by craftsmanship and storytelling.
· – With increasing regulatory scrutiny in the West, Indian exporters must explore traceable and certified sourcing frameworks.
· – There is potential for Indo-African design collaborations, not just gem trade. India’s vast experience in artisanal production could support African talent development in a post-colonial, equitable model.
